Mortgage Marketing Platform

const TOOLS=[ {icon:’🧠’,name:’ML Lead Engine’,desc:’Predictive SEO + lead scoring’,url:’/ml-engine/’,tier:’free’,badge:”}, {icon:’🔔’,name:’Life Events Engine’,desc:’Trigger-based prospect outreach’,url:’/life-events-engine/’,tier:’free’,badge:”}, {icon:’📍’,name:’GBP AI Engine’,desc:’Google 3-pack domination’,url:’/gbp-ai-engine/’,tier:’free’,badge:”}, {icon:’📱’,name:’Social Deployer’,desc:’30-day content calendar’,url:’/social-media-deployer/’,tier:’free’,badge:”}, {icon:’🤝’,name:’Agent Co-Branding’,desc:’Realtor partnership pages’,url:’/agent-co-branding/’,tier:’free’,badge:”}, {icon:’📍’,name:’Local SEO Engine’,desc:’City × loan-type pages’,url:’/platform/#seo’,tier:’free’,badge:”}, {icon:’🤖’,name:’AI Chatbot’,desc:’24/7 lead qualification’,url:’/ai-chatbot-for-loan-officers/’,tier:’free’,badge:”}, {icon:’📊’,name:’LendPro AI’,desc:’Instant mortgage pre-qual’,url:’/lendpro/’,tier:’free’,badge:”}, ]; const HEALTH_QS=[ ‘Do you have hyper-local SEO pages (FHA, VA, DSCR by city)?’, ‘Is your Google Business Profile fully optimized (750+ char description, 10+ photos)?’, ‘Do you post to social media at least 3x per week?’, ‘Do you have at least 5 active Realtor referral partners?’, ‘Is there an AI chatbot on your website capturing leads 24/7?’, ‘Do you have an automated follow-up sequence for new leads?’, ‘Do you track which marketing channels produce your best leads?’, ‘Do you request Google reviews from every closed client?’, ]; let healthAnswers={}; window.addEventListener(‘DOMContentLoaded’,()=>{ YPN USA.banner(); const tg=document.getElementById(‘tools-grid’); TOOLS.forEach(t=>{ const d=document.createElement(‘div’); d.style.cssText=’border:1.5px solid #E5E7EB;border-radius:10px;padding:1.1rem;transition:border-color .2s,box-shadow .2s;cursor:pointer’; d.onmouseenter=()=>{d.style.borderColor=’#10B981′;d.style.boxShadow=’0 4px 16px rgba(10,31,68,.08)’;}; d.onmouseleave=()=>{d.style.borderColor=’#E5E7EB’;d.style.boxShadow=’none’;}; d.innerHTML=`

Open Tool →`; tg.appendChild(d); }); const hq=document.getElementById(‘health-qs’); HEALTH_QS.forEach((q,i)=>{ const row=document.createElement(‘div’); row.style.cssText=’display:flex;align-items:flex-start;gap:.75rem;padding:.6rem;background:#F9FAFB;border-radius:8px’; row.innerHTML=`${q} Yes No`; hq.appendChild(row); }); }); function calcHealth(){ let score=0;const missing=[]; HEALTH_QS.forEach((q,i)=>{if(healthAnswers[i]===’yes’)score+=12.5;else missing.push(q.replace(‘?’,”));}); document.getElementById(‘mp-score’).textContent=Math.round(score); const grade=score>=75?[‘🟢’,’Strong foundation’,’Keep optimizing’]:score>=50?[‘🟡’,’Room to grow’,’3 quick wins below’]:[‘🔴’,’Early stage’,’Start with these fundamentals’]; document.getElementById(‘health-form’).style.display=’none’; const res=document.getElementById(‘health-result’); res.style.display=’block’; const top3=missing.slice(0,3); res.innerHTML=`

`; } function buildActionPlan(){ const plan=[ {week:’Week 1′,title:’Claim Your Territory’,tasks:[‘Set up 5 hyper-local SEO pages (FHA + VA for your top 2 cities)’,’Complete your GBP 100-point audit and fix top 3 issues’,’Deploy your AI chatbot on your website homepage’]}, {week:’Week 2′,title:’Build Your Realtor Network’,tasks:[‘Create co-branded pages for 3 target Realtors’,’Send personalized AI-generated outreach to 10 agents’,’Set up your life events engine (marriage + new baby triggers)’]}, {week:’Week 3′,title:’Content & Social’,tasks:[‘Generate your 30-day social media calendar’,’Post your first market update video/reel’,’Start your GBP weekly post schedule’]}, {week:’Week 4′,title:’Optimize & Scale’,tasks:[‘Review chatbot conversation logs — refine qualification flow’,’Check which SEO pages are getting impressions in GSC’,’Add 5 more city pages based on ML heat map data’]}, ]; const out=document.getElementById(‘action-plan’); out.style.display=’block’; out.innerHTML=`

`; } function showAnalytics(){ const out=document.getElementById(‘analytics’); out.style.display=’block’; const leads=[12,18,14,22,19,25,21,30,28,35,32,40]; out.innerHTML=`

`; }

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