What exactly is YPN USA?
A mortgage growth platform for loan officers. It combines your own AI assistant (Cerebro), borrower capture, automated follow-up, local SEO and funnels, Realtor co-marketing, and ZIP-based territory in one system.
What does my AI assistant do?
Cerebro helps engage prospects, qualify borrower inquiries, keep follow-up moving, and support your marketing. It works alongside you, and it does not give licensed mortgage advice.
What is Cerebro?
Cerebro™ is the AI assistant inside YPN USA — your AI mortgage growth assistant. It assists the loan officer; it does not replace one.
Is YPN USA a lead company?
No. YPN USA is not a lead vendor that resells contacts. It provides the tools and infrastructure to build your own local source of opportunities. No results are guaranteed.
How does YPN USA help generate mortgage opportunities?
By helping you build visibility in your market — local pages, borrower funnels, content, your Google Business Profile, and Realtor co-marketing — and by capturing and following up with the people those efforts bring in.
What does an exclusive ZIP mean?
One loan officer per ZIP on the platform: YPN USA does not assign that ZIP to another MLO while your paid plan is active. Borrowers remain free to choose any lender. Each paid plan includes one ZIP; additional ZIPs are a separate paid upgrade, subject to availability.
When does my ZIP become exclusive?
Checking a ZIP is free and doesn't reserve it, and creating a free account doesn't lock it. A ZIP becomes exclusive when you become a qualifying paid customer, subject to availability.
Can I start free?
Yes. The free plan lets you explore Cerebro and check ZIP availability with no credit card. It doesn't include a protected ZIP. Paid plans include a 15-day trial.
Does YPN USA replace my CRM or LOS?
No. YPN USA works alongside your existing loan origination system and CRM — it's a growth layer, not a replacement for them.
How does Realtor co-marketing work?
You can offer Realtors co-branded resources, mortgage tools, and marketing support. Co-marketing should follow RESPA and your compliance requirements, and you remain responsible for your licensing and advertising.
What does it cost?
There is a free plan with no credit card. Paid plans are Growth at $99.99/month, Pro at $199.99/month, and Elite at $299.99/month. Each includes one available ZIP and a 15-day trial. Additional ZIPs are a separate paid upgrade.
What happens when I click Build My Mortgage Growth Plan?
It takes you to Cerebro on this page. Tell Cerebro your biggest challenge and your market or ZIP, and it builds your initial Mortgage Growth Plan. It's free, and no credit card is required.
What happens to my leads?
Borrower inquiries captured through your YPN USA pages are recorded under your account so you can follow up. Borrowers remain free to choose any lender, and you remain responsible for your licensing, advertising, and consent obligations.
Does YPN USA guarantee leads?
No. YPN USA does not guarantee leads, closings, production, rankings, or Realtor referrals. It gives you tools to build and work your own market.