1. YPN USA›
  2. MLO SiteBuilder›
  3. About
  1. YPN USA›
  2. MLO SiteBuilder›
  3. About
About the Builder

Built by an MLO.
For MLOs.

MLO SiteBuilder wasn't designed by a tech team who read a whitepaper about mortgage marketing. It was built by a loan officer with 20+ years in the trenches — who got tired of watching great MLOs lose leads to inferior competitors with better websites.

NMLS #787257 CA DRE #01852847 MBA 20+ Years Mortgage Dinuba, CA
David J. Moore, MBA
David J. Moore, MBA
Founder & CEO · YPN Inc. · YPN USA
20+
Years in Mortgage
2
Platforms Built
CA
Licensed MLO
MBA
Graduate Degree
The Story

Why a Loan Officer Built a Website Platform

I've been a mortgage professional for over two decades in California's Central Valley. In that time, I've watched the industry change dramatically — from paper applications to digital everything — but one thing stayed broken: the average loan officer's online presence.

Most MLO websites are digital business cards. Static. Slow. Generic. Built once and never touched again. They don't capture leads, they don't rank on Google, and they definitely don't make Realtors want to partner with you.

Meanwhile, Rocket Mortgage spent billions building the consumer experience that every LO is now losing business to. The answer isn't to out-advertise Rocket. It's to out-local them. To own your market — your city, your ZIP code, your specific borrower demographic — with a website that actually converts.

MLO SiteBuilder is the tool I wish I'd had 15 years ago. It's not magic — it's just the right system, built by someone who knows exactly what an MLO needs and what they don't.

"

The average Realtor works with 2–3 loan officers. You don't need to beat Rocket Mortgage nationally. You need to be the obvious choice in your ZIP code. MLO SiteBuilder is how you get there.

— David J. Moore, MBA · Founder, MLO SiteBuilder
Early 2000s
Entered Mortgage Industry
Started as a loan officer in California's Central Valley, building a client base from scratch in Tulare County.
2010s
AI & Digital Marketing Adoption
Early adopter of CRM automation, digital lead generation, and AI tools for mortgage marketing — building systems before they were mainstream.
2020
Founded YPN Inc.
Launched Young Professional Networks Inc. to build AI-powered marketing infrastructure specifically for mortgage professionals.
2024
Launched YPN USA (ypnus.com)
Full SaaS platform for MLOs — hyper-local SEO, territory exclusivity, AI lead gen, and Realtor partnership tools.
2025
MLO SiteBuilder (ypnus.com)
Lightweight, zero-dependency MLO website builder — for loan officers who want to own a market without the full SaaS platform overhead.
Credentials

Licensed. Educated. In the Field.

This isn't a fintech startup. It's a platform built by an active mortgage professional with the licenses and experience to back every claim.

🏦

NMLS Licensed

Active Nationwide Mortgage Licensing System registration

NMLS #787257
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CA DRE Licensed

California Department of Real Estate license in good standing

DRE #01852847
🎓

MBA Graduate

Master of Business Administration — business strategy and finance

David J. Moore, MBA
📍

Central Valley Based

Operating from Dinuba, CA — Tulare & Fresno Counties

Dinuba, CA 93292
⏱️

20+ Years Experience

Two decades of active mortgage origination and marketing

Since Early 2000s
🤖

AI Early Adopter

Building AI-powered mortgage tools since before it was trendy

YPN Inc. since 2020
The YPN Ecosystem

Two Platforms. One Mission.

YPN Inc. operates two interconnected products for mortgage professionals — a full SaaS platform and a lightweight website builder.

ypnus.com — Full MLO SaaS Platform

The complete mortgage marketing operating system. Territory exclusivity, hyper-local SEO, AI lead generation, Realtor partnership automation, and a built-in CRM dashboard — all in one platform.

  • Exclusive ZIP territory (1 MLO per ZIP)
  • Auto-generated hyper-local mortgage pages
  • AI Cerebro chatbot for 90-second lead response
  • Full Realtor referral partnership suite
  • Monthly and annual subscription plans
Visit YPN USA →

ypnus.com — MLO Website Builder

The lightweight option for MLOs who want a professional mortgage website without a full SaaS subscription. Build, export, and host a compliant MLO site in 90 seconds — no ongoing platform fee on the site itself.

  • Drag-drop MLO website builder
  • 3 templates: Purchase, FHA/VA, Luxury
  • AI loan program descriptions (your OpenAI key)
  • Pre-qual forms with Zapier integration
  • Free (3 exports) or Pro ($29/mo)
Explore MLO SiteBuilder →
Get in Touch

Questions? Let's Talk Mortgage Marketing.

📧
📍

Office

247 N L Street, Dinuba, CA 93292

🆔

Licensing

NMLS #787257 · CA DRE #01852847

Send a Message

Ready to Build?

Your Market Is Waiting. Own It.

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