Life Events Engine

const TRIGGERS=[ {icon:’💍’,name:’Just Got Married’,desc:’New household = new home needs’,locked:false}, {icon:’👶’,name:’New Baby’,desc:’Growing family often needs more space’,locked:false}, {icon:’💼’,name:’Job Promotion / Raise’,desc:’Higher income = upgrade opportunity’,locked:false}, {icon:’🏙️’,name:’Relocation to New City’,desc:’Moving = immediate buyer prospect’,locked:true}, {icon:’💔’,name:’Recently Divorced’,desc:’Asset split often triggers home purchase’,locked:true}, {icon:’🏆’,name:’Inheritance Received’,desc:’New capital = down payment ready’,locked:true}, {icon:’🎓’,name:’College Graduation’,desc:’First-time buyer pipeline’,locked:true}, {icon:’👴’,name:’Retirement’,desc:’Downsizing or second home buyer’,locked:true}, {icon:’📈’,name:’Stock Vesting Event’,desc:’Liquidity event = down payment’,locked:true}, {icon:’🏗️’,name:’Business Launch’,desc:’Commercial or investment property need’,locked:true}, {icon:’🏠’,name:’Lease Expiring’,desc:’Renter-to-buyer conversion opportunity’,locked:true}, {icon:’⚰️’,name:’Estate Settlement’,desc:’Beneficiary may need mortgage guidance’,locked:true}, ]; window.addEventListener(‘DOMContentLoaded’,()=>{ const g=document.getElementById(‘triggers-grid’); TRIGGERS.forEach(t=>{ const locked=t.locked&&!YPN USA.canDo(‘pro’); const d=document.createElement(‘div’); d.style.cssText=`border:1.5px solid ${locked?’#E5E7EB’:’#D1FAE5′};border-radius:10px;padding:1rem;background:${locked?’#F9FAFB’:’#F0FDF4′};cursor:${locked?’pointer’:’default’};position:relative`; d.innerHTML=`

${locked?’

‘:’

‘}`; if(locked)d.onclick=()=>YPN USA.paywall(t.name+’ Trigger’,’pro’); g.appendChild(d); });

const ag=document.getElementById(‘automation-grid’); const seqs=[{name:’New Marriage Sequence’,steps:’Day 1: SMS → Day 3: Email → Day 7: LI’,active:true},{name:’Job Change Sequence’,steps:’Day 1: Email → Day 5: SMS → Day 14: Follow-up’,active:false}]; seqs.forEach(s=>{ const d=document.createElement(‘div’); d.style.cssText=’border:1.5px solid #E5E7EB;border-radius:8px;padding:1rem;background:#fff’; d.innerHTML=`

Active`; ag.appendChild(d); }); });

const MSGS={ ‘Just Got Married’:{sms:`Hi [Name]! Congrats on the wedding 💍 A lot of newlyweds start looking at homes around this time. If you’re thinking about buying together, I help couples in [City] get pre-approved fast. Happy to run some numbers — just say the word! — [Your Name]`,email:`Subject: Congrats on your wedding — quick note on home buying

Hi [Name],

Wishing you both an incredible start to your new chapter together. Many couples find that getting pre-approved for a home is one of the first big moves they make as a married couple — and the market in [City] has some great options right now.

If you’d like a no-obligation pre-qualification to see what you’d qualify for together, I’d love to help. Takes about 10 minutes.

Congratulations again, [Your Name] | NMLS #[Your NMLS]`}, ‘New Baby’:{sms:`Hi [Name]! Heard about the new addition — congratulations! 👶 A lot of growing families in [City] start thinking about more space around this time. If you’re curious what you’d qualify for, I can run a quick pre-qual — no obligation at all. — [Your Name]`,email:`Subject: Congrats on the new baby!

Hi [Name],

So excited for you and your family! A new baby is such an amazing time — and it’s also when a lot of families in [City] start thinking about more space.

Whenever you’re ready to explore options, I’m here. Happy to run a free pre-qualification that shows exactly what you’d qualify for.

Warmly, [Your Name]`}, }; function generateOutreach(){ if(!YPN USA.canDo(‘launch’)){YPN USA.paywall(‘Outreach Message Generator’,’launch’);return;} const event=document.getElementById(‘le-event’).value; const channel=document.getElementById(‘le-channel’).value; const msg=MSGS[event]; const out=document.getElementById(‘le-output’); out.style.display=’block’; const text=msg?(channel.includes(‘Text’)?msg.sms:msg.email):`Hi [Name], I noticed [${event}] — congratulations! This is a great time to explore your mortgage options in [City]. I’d love to help. — [Your Name]`; out.innerHTML=`

`; } function setupAutomation(){ alert(‘Automation builder coming soon! For now, use the message generator + your CRM to set up sequences.’); }

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