How YPNUS Works — Your Exclusive MLO Lead Engine
Stop renting leads from platforms that sell the same borrower to 5 other loan officers. YPNUS builds a branded lead engine that you own — local SEO pages, AI follow-up, and realtor tools all working together automatically.
The 4-Step System
We Build Your Branded MLO Website
Your site goes live in 48 hours — branded with your name, NMLS number, headshot, and bio. Not a company template. This is your professional hub.
AI Creates 25+ Hyper-Local SEO Pages
We generate city-specific landing pages: “VA loans in Scottsdale,” “FHA loans in Mesa,” “jumbo loans in Chandler.” Each is unique, keyword-optimized, and ranks on Google.
AI Lead Magnets Capture & Qualify
Down payment calculators, pre-qual forms, and a 24/7 AI chatbot turn anonymous visitors into named, phone-verified leads — automatically pre-qualified before you speak to them.
AI Follow-Up Nurtures Until They’re Ready
Every new lead enters an automated AI drip — SMS, email, touchpoints. You get a hot-lead alert when they’re ready. No leads fall through cracks while you’re on another file.
What Gets Built After You Sign Up
| Timeline | Deliverable |
|---|---|
| Day 1 | Onboarding call — we gather brand assets, target cities, loan specialties |
| Day 2–3 | Branded website live with name, NMLS#, bio, compliance disclosures |
| Week 1 | 25+ hyper-local SEO pages deployed across your target cities and loan types |
| Week 2 | AI chatbot + lead magnets live; realtor co-marketing pages built |
| Week 3–4 | Google Business Profile optimized; AI sequences active; first rankings appear |
| Ongoing | Monthly content, ranking reports, lead analytics, continuous AI optimization |
Ready to Own Your Pipeline?
Start free — no credit card, no contracts. Build your first local SEO page and see results before you spend a dollar.
Subject to credit approval. YPNUS is a marketing technology platform, not a lender. David J. Moore, MBA — NMLS #XXXX