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.ypn-p .yp-wrap{max-width:1100px;margin:0 auto;padding:0 2rem;}
.ypn-p h1,.ypn-p h2,.ypn-p h3{font-family:’Fraunces’,Georgia,serif;font-weight:600;color:var(–navy);letter-spacing:-.01em;}
.ypn-p section{padding:3.5rem 0;}
.ypn-p .yp-label{font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(–gold-text);font-weight:600;text-align:center;margin-bottom:1rem;}
.ypn-p .yp-hero{text-align:center;padding:3.5rem 0 2.5rem;}
.ypn-p .yp-hero h1{font-size:clamp(2rem,4.5vw,3rem);line-height:1.15;max-width:800px;margin:0 auto 1.1rem;}
.ypn-p .yp-hero p{font-size:1.05rem;line-height:1.7;color:var(–ink-dim);max-width:640px;margin:0 auto 1.8rem;}
.ypn-p .yp-btn{padding:.9rem 1.9rem;border-radius:8px;font-weight:600;font-size:.92rem;display:inline-flex;align-items:center;gap:.5rem;}
.ypn-p .yp-btn-primary{background:var(–navy);color:#fff;}
.ypn-p .yp-btn-gold{background:linear-gradient(135deg,var(–gold-bright),var(–gold-soft));color:#211804;}
.ypn-p .yp-cta-row{display:flex;gap:1rem;justify-content:center;flex-wrap:wrap;}
.ypn-p .yp-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem;}
.ypn-p .yp-step{padding:1.9rem 1.6rem;border-radius:12px;background:var(–panel);border:1px solid var(–line);}
.ypn-p .yp-step-num{font-family:’Fraunces’,Georgia,serif;font-size:2rem;color:var(–gold);font-weight:600;display:block;margin-bottom:.6rem;}
.ypn-p .yp-step h3{font-size:1rem;margin:0 0 .5rem;}
.ypn-p .yp-step p{font-size:.9rem;color:var(–ink-dim);line-height:1.6;margin:0;}
.ypn-p .yp-band-cream{background:var(–cream);}
.ypn-p .yp-band-navy{background:var(–navy-deep);color:#e7e9ee;}
.ypn-p .yp-band-navy h2{color:#fff;}
.ypn-p .yp-section-head{text-align:center;max-width:660px;margin:0 auto 2.4rem;}
.ypn-p .yp-section-head p{color:var(–ink-dim);}
.ypn-p .yp-band-navy .yp-section-head p{color:#aab1c2;}
.ypn-p .yp-compare{display:grid;grid-template-columns:1fr 1fr;gap:1.2rem;}
.ypn-p .yp-compare-card{padding:1.8rem;border-radius:14px;background:var(–panel);border:1px solid var(–line);}
.ypn-p .yp-compare-card h3{font-size:1.1rem;margin:0 0 1rem;}
.ypn-p .yp-compare-card ul{list-style:none;margin:0;padding:0;}
.ypn-p .yp-compare-card li{padding:.5rem 0;font-size:.92rem;border-top:1px solid var(–line);}
.ypn-p .yp-compare-card li:first-child{border-top:none;}
@media(max-width:800px){.ypn-p .yp-steps,.ypn-p .yp-compare{grid-template-columns:1fr;}}
How YPN USA’s AI turns local search traffic into mortgage leads for loan officers
Instead of buying a batch of contacts that gets resold to competitors, YPN USA runs an AI intake and scoring layer on top of your own ZIP-exclusive site — qualifying and prioritizing every visitor who lands on it.
From site visitor to scored lead
Borrower lands on your territory site
Hyper-local SEO pages for your ZIP and loan programs bring in visitors already searching for a mortgage in your market.
AI intake asks the right questions
A conversational assistant collects scenario details — loan purpose, timeline, program type — instead of a static contact form.
Leads are scored and routed to you
Each conversation is scored by intent so you know which borrowers to call first, with full scenario context already captured.
Owned intake vs. a purchased contact list
YPN USA AI Intake
- Runs on your own ZIP-exclusive site
- Captures full scenario context up front
- Scores each conversation by intent
- Feeds your CRM automatically
Purchased Contact List
- Often resold to more than one buyer
- Name, number, and little else
- No prioritization — every contact looks the same
- Manual entry into your own systems
Preview your own AI-powered territory site
Enter your market and we’ll show you what your site, intake flow, and page map would look like before you commit to a plan.