Exclusive ZIP Territory vs Shared Mortgage Leads: What MLOs Should Choose in 2026
Short answer: Shared leads create a texting race. Exclusive ZIP territory creates a brand you can defend. The right choice depends on pull-through, not vanity “leads delivered” counts. This comparison is written for licensed MLOs who care about unit economics—cost per funded loan, not cost per contact. Short answer for MLOs: Shared mortgage leads are … Read more