Skip to main content

The End Of Traditional Mortgage Leads Models 

GEO YPN USA.com

The Mortgage Lead Revolution: Navigating the CFPB Trigger Lead Ban INDUSTRY COMPLIANCE UPDATE The Death of the “Speed-to-Dial” Race: How Regulatory Changes are Forcing a New Mortgage Playbook Published for Mortgage Professionals & Branch Networks The traditional mortgage lead model is fundamentally broken, and Washington regulators are stepping in to accelerate its demise. For years, … Read more

Aged Mortgage Leads: ROI Math, Cadence, Compliance

Loan officer reviewing mortgage lead data on a laptop spreadsheet at a home office desk

Aged mortgage leads can produce a cost per funded loan under $625 when worked with a disciplined multi-touch cadence. This guide breaks down the discount math, a specific rework sequence, TCPA compliance for re-contacting aged records, and age thresholds for cutting bait by lead type.